// WE BUILD CHARACTER
Unleash Leadership
Transform Your Future
Lead with purpose
not just position
and make a lasting impact.
Experience mentorship
that transforms careers
and accelerates growth.
Build character-driven
leadership that inspires trust
and resilience.
Turn ambition
into meaningful influence
and real-world change.
Climb higher
while empowering others
to rise with you.
5200+ FIVE STAR REVIEWS
30 + years of experience
// WHAT MAKES US DIFFERENT
Building Leaders Who Inspire, Impact, and Elevate Others
Leadership isn’t just about learning strategies—it’s about who you become in the process. At We Build Character, we bridge the gap between leadership capability and leadership character, ensuring that our participants don’t just climb the ranks but do so with integrity, resilience, and purpose.
Mentoring that Transforms Lives
One-on-one and group mentoring that provides personalized, real-world guidance from experienced leaders.
Leadership Capability with Depth
Cutting-edge leadership training that builds not just skills, but the wisdom to apply them effectively.
Professional Networking that Creates Opportunities
Access to a powerful community of peers, mentors, and industry professionals who accelerate growth.
Pay-It-Forward Culture
We instill the principle of giving back, ensuring that our leaders create a ripple effect of mentorship and service.
Creative Result
Award wining
Join our 5000+ satisfied client
// OUR MISSION
Shaping Leaders Who Create Lasting Impact
At We Build Character, leadership isn’t just about climbing the ladder—it’s about lifting others as you rise. We equip aspiring professionals with the mindset, skills, and mentorship they need to lead with confidence, integrity, and purpose. Our mission is simple: turn ambition into impact and create leaders who make a difference.
Mentorship That Matters
Real-world guidance from experienced leaders who’ve been where you are.
More Than Just Skills
We shape leaders who think big, act boldly, and lead with heart.
A Network That Opens Doors
Surround yourself with game-changers, mentors, and industry leaders.
Leadership with a Purpose
It’s not just about success—it’s about making a difference where it counts.
A Pay-It-Forward Movement
True leaders create impact beyond themselves. We make that happen.
Success That Goes Beyond Titles
Our graduates don’t just advance—they inspire.
Let’s make something great work together. Get Free Quote
// BECOME A MENTOR
Empowering Leaders Creating Change
Great leaders don’t just climb – they lift others along the way. At We Build Character, we’re seeking experienced executives, professionals, and leaders who are passionate about guiding the next generation toward success. By dedicating just 24 hours per year, you can make a lasting impact on a mentee’s career and leadership journey.
Volunteers
Donations
Graduated
Your Role as a Mentor
Receive tailored coaching that empowers you to navigate challenges and achieve your
Coach & Advisor
Offer guidance, insights, and constructive feedback to help mentees navigate their path.
Source of Encouragement
Be a trusted sounding board, providing perspective and confidence in their career choices.
Resource Connector
Introduce mentees to opportunities, networks, and tools that accelerate their growth.
Sponsor & Advocate
Elevate your mentee’s visibility by championing their potential in your network.
// PRICING
Coaching
packages that fit
Receive tailored coaching that empowers you to navigate challenges and achieve your personal and professional goals. With expert guidance.
Basic Package
$ 199 /month
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Standard Package
$ 299 /month
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Basic Package
$ 199 /month
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Initial Consultation
Get 30 day free trial
No any hidden fees pay
You can cancel anytime
// GAIN THE SKILLS
Step Into Your
Full Leadership Potential
Great leaders aren’t just born—they’re made. Our program equips you with the skills, mindset, and mentorship to lead with confidence, integrity, and impact. Join a transformative journey where you’ll gain the tools to excel in your career, build meaningful connections, and create lasting change.
Leadership Excellence
Growth Mindset
Strategic Thinking
Impact-Driven Networking
Legacy Leadership
Resilient Mindset
Empowered Decision-Making
Purpose-Driven Success
//Podcast
Empowering Leaders Through Your Generosity
At We Build Character, every volunteer, donation, and graduate represents a step toward a stronger, more purpose-driven world. Through mentorship, leadership development, and a commitment to service, we are shaping individuals who lead with integrity, uplift others, and drive meaningful transformation in their industries and communities.
// WHY WE GET RESULTS
C.L.I.M.B.
The Pillars of Transformational Leadership
At We Build Character, leadership isn’t just about titles or technical skills—it’s about the fusion of capabilities and character that creates authentic, influential, and purpose-driven leaders. Our CLIMB framework is the foundation of our leadership mentoring programs, ensuring that every participant gains the tools, mindset, and network to lead with excellence.
Community Give Back
Great leaders don’t just climb—they lift others along the way. The foundation of true leadership is service, impact, and contribution beyond oneself.
Leadership Capability
Leadership is a craft that requires continuous learning, self-awareness, and real-world application. We provide a comprehensive leadership development experience that blends strategy with execution.
Interpersonal Mentoring
Mentorship is at the heart of leadership growth. We don’t believe in leadership as a solo journey—personalized, high-impact mentoring accelerates progress and ensures real transformation.
Mentoring Support System
The best leaders learn from experience and pass it on. We Build Character fosters a mentorship culture where leaders grow through both receiving and giving guidance.
Professional Network
Success is not just about what you know—it’s also about who you know and how you engage. The best leaders create strong, mutually beneficial networks that unlock new opportunities.
// MAKE A DONATION
Empowering Leaders Through Your Generosity
At We Build Character, every volunteer, donation, and graduate represents a step toward a stronger, more purpose-driven world. Through mentorship, leadership development, and a commitment to service, we are shaping individuals who lead with integrity, uplift others, and drive meaningful transformation in their industries and communities.
Passionate Volunteers
Passionate individuals dedicated to mentoring, learning, and paying it forward.
Meaningful Donations
Support that fuels leadership programs, mentorship opportunities, and career transformations.
Graduates Leading with Impact
Aspiring professionals who have transformed into purpose-driven leaders, making a difference in their industries and communities.
// FAQ
Your coaching questions answered simply here
Still have you any question?
We’re ready to help you to answer any questions.
+01785859664
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
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// TESTIMONIAL
Real success stories from our coaching clients
The SIM Detroit We Build Character RISE program in 2023 changed the trajectory of my career and my life. I gained confidence, expanded my network, and can proudly call myself a LEADer. Thank you to my amazing mentor Mike Homant who outside of this program has become a lifelong mentor and dear friend. Feei Ang - thank you for your support and recommending this program to me, and THANK YOU Tracy-Ann Palmer for the opportunity and the program - words cannot express my gratitude!
My deepest gratitude and love for Tracy-Ann Palmer who brought this program to life and continues to pour her heart and soul into the leadership growth of so many people.
I had many coaches in my life and Tracy Ann opened my eyes and heart to a whole new level of possibilities. An accomplished and well decorated business woman herself, her coaching is authentic and led by example. Her own stories as a leader with grit, vision and ambition helps me believe that I can do the same and scale the world. In addition, her amazing leadership toolset is a box of treasure that I can draw from whenever I need it, as leadership is not a one-time experience, but a lifetime of learning and growth. Under her coaching I built my confidence as a leader, developed my executive presence in the C-suite, and shed my imposter syndrome.In addition, Tracy Ann's group mentoring programs are one-of-its-kind, which she supports with passion to build and grow a village of leaders and offer her students a community of lifelong support. She is able to draw a village of C-suite and executives to support raising leaders, and create a ripple effect of growing leaders into future mentors of new rising stars.I highly recommend Tracy Ann Palmer's leadership coaching and recommend any communities seeing talent drain or rapid growth and in need of a talented pool of leaders to seek out the service of Tracy Ann to establish this amazing program.
Business Leadership Program
Business Leadership Program
Business Leadership Program
