About us
5200+ FIVE STAR REVIEWS
30 + years of experience
// OUR JOURNEY
From a Small Initiative to a Transformative Leadership Movement.
What started in 2008 as a small initiative has grown into a leading force in leadership mentoring. As a 501(c)(3) nonprofit, We Build Character has spent over a decade shaping the careers and lives of countless individuals—helping them unlock their full potential and become leaders who inspire, empower, and uplift others.
Leadership That Creates Lasting Impact
Through mentorship, leadership training, and a pay-it-forward philosophy, we cultivate professionals who excel in their careers and uplift their industries and communities.
Building Leaders with Purpose
Our mission remains the same: to develop leaders with character, vision, and a deep commitment to making a difference.
Creative Result
Award wining
Join our 5000+ satisfied client
// OUR PORPOSE
Guiding Leaders with Purpose & Impact
We believe leadership goes beyond skills—it’s about integrity, purpose, and lifting others along the way. Through mentorship, leadership development, and a pay-it-forward culture, we shape professionals who drive meaningful impact in their careers, industries, and communities.
Our Vision
To create a world where leadership is not just about skills, but about character - where individuals lead with integrity, purpose, and the commitment to uplift others. We envision a global network of leaders who combine capabilities with character to drive lasting impact in their organizations, industries, and communities.
Our Mission
Transforms aspiring leaders into impactful changemakers by integrating mentoring, leadership capability development, professional networking, and a pay-it-forward philosophy.
//OUR TEAM
Experienced coaches dedicated to you
Tracy-Ann Palmer
Co Founder
TAP is a leadership coach, mentor, and speaker committed to empowering individuals to lead with confidence, resilience, and purpose. With a focus on transformational leadership and personal growth, TAP helps aspiring leaders unlock their full potential, break through limitations, and create lasting impact. Through coaching, mentorship, and powerful storytelling, TAP equips professionals with the mindset and skills to rise, inspire, and lead with authenticity.
Rob Palmer
Co Founder
Rob is a visionary leader dedicated to shaping the next generation of changemakers. With a passion for mentorship and leadership development, he empowers individuals to unlock their full potential, lead with integrity, and drive meaningful impact. Through his work, Rob continues to cultivate leaders who not only succeed but also inspire those around them.
//OUR PARTNERS
Partnering with top experts and organizations
// OUR EXPERTISE
Certified and experienced coaching
Receive tailored coaching that empowers you to navigate challenges and
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Leading the way with unmatched industry expertise.
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Leading the way with unmatched industry expertise.
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Leading the way with unmatched industry expertise.
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Leading the way with unmatched industry expertise.
// WHY CHOOSE US ?
Personalized coaching tailored to your needs
We understand that no two clients are the same. That’s why we create personalized coaching plans designed to address your specific challenges and goals. Whether you’re focusing on personal growth or business development, our tailored approach ensures you get the exact guidance you need to succeed.
Watch our coaching videos for practical tools
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Goal Setting And Accountability
Goal Setting And Accountability
Goal Setting And Accountability
Goal Setting And Accountability
// TESTIMONIAL
Real success stories from our coaching clients
Our backyard has been completely transformed! The team was professional, attentive, and delivered beyond our expectations. the quality of work is outstanding.
Claire Peterson
Our backyard has been completely transformed! The team was professional, attentive, and delivered beyond our expectations. the quality of work is outstanding.
Plaire Peterson
982+Trustpilot 4.8 start review
982+Trustpilot 4.8 start review
982+Trustpilot 4.8 start review
982+Trustpilot 4.8 start review
// FAQ
Your coaching questions answered simply here
Still have you any question?
We’re ready to help you to answer any questions.
+01785859664
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Coaching focuses on future goals, actionable steps, and personal development. While therapy often deals with healing past issues, coaching is more about improving present circumstances and building a path forward. Coaches do not diagnose or treat mental health conditions.
Our backyard has been completely transformed! The team was professional, attentive, and delivered beyond our expectations. the quality of work is outstanding.
Claire Perteson Digital Marketing